This is a logo and visual identity for a fictitious beverage company. Tippy Tea is an alcoholic brand of tea. The target audience is adults 21-35. I wanted the brand experience to be modern, unique and fun.

I used the typeface Masterblaster and adjusted the bottom of the Y in order for it to be the same x-height as the rest of the logo. The images on the front and back flap of the envelope align to compensate for any bleed that would occur. The use of diagonal lines and the bright color help reinforce the brand’s image of modern and fun.