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The Factory

Branding & Logo Design

This is a logo and menu design for the nightclub The Factory. The Factory is a nightclub inspired the artist Andy Warhol. I chose to use the name of his studio as the name of a Nightclub. I wanted to design an edgy logo using colors he used in his art that could be placed on either white or black background. The image on the menu was chosen for its ambiguity. The drinks were named after Warhol’s artwork and friends.

The Factory logo

Marketing Element

This t-shirt is a play on Warhol's quote, “In the future, everyone will be famous for 15 minutes.”
This t-shirt is a play on Warhol's quote, “In the future, everyone will be famous for 15 minutes.”
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Artwork

This pop art martini glass is to be used as artwork for the The Factory nightclub. I combined Warhol’s use of bright contrasting colors with a black background in order allow the image of the glass to stand out in a dark nightclub setting.

Inspiration

The-Velvet-Underground-and-Nico
Andy-Warhol-Campbell’s-Soup-Complete-Portfolio-II-600x394
marilyn
warhol_cow

Thumbnails & Computer Roughs